South West Women in Construction (SWWIC) is a voluntary organisation, consisting of women who work at all levels in the construction industry. SWWIC provides women in the south west from any discipline, trade or organisation involved in construction with the opportunity to meet, network and share knowledge and experience.
The brief – A new brand identity
They were looking for a uplifting, positive, simple and clear design. A green and blue palette was used to demonstrate sustainability/green issues and their West Country heritage, with the clean ‘tick’ symbol representing optimism.
Along with the new logo the initial marketing material included Pop up banners and generic business cards.